A Spotlight on….Adam Hughes

As February brings longer days and hopefully less cold and rain, we take turn our staff spotlight on the Marketing Department and Adam Hughes. Adam has been with BiP for a year and a half, beginning as a Marketing Executive. He now leads on marketing for Cadence.

In what capacity did you join BiP? What role did you start in and what role do you have now?

I joined BiP a year and a half ago as the Marketing Executive for BI. I spent around a year in that role and had some great experiences. It’s mad how much you learn here!

I then transitioned into the Marketing Manager role with Cadence and have been doing this for around 6 months. It’s been a rollercoaster so far, but I am hopeful we are starting to head in the right direction!

What takes up the most amount of your time in your day-to-day? 

Spreadsheets! All of my friends think Marketing is making fancy pictures and putting out tweets but marketers spend large parts of their week reporting on marketing activities.

Are there any changes or initiatives you’d like to implement into BiP? As February brings longer days and hopefully less cold and rain, we take turn our staff spotlight on the Marketing Department and Adam Hughes. Adam has been with BiP for a year and a half, beginning as a Marketing Executive. He now leads on marketing for Cadence.

Standing desks would be cool!

What are the biggest challenges you have in your role – how could your colleagues help? 

The target audience for Cadence Marketing are often marketers themselves who have seen every trick in the book. We have to be really convincing and creative when explaining why Cadence can really impact suppliers success.

What do you like most about your job? 

I like that my role involves working with virtually every department of the business, it is very varied. My favourite thing is probably seeing people register for a webinar you are running. It’s great to monitor the leads coming in and seeing that what you have done is working.

What do you like most about working at BiP? 

The people! Everyone is hard at work but will always make time to help. It took me no time to settle in here because everyone was so welcoming.

What does a great day at work look like?

A nice coffee, followed by loads of leads!!

Do you have any unusual hobbies? 

Got a secret addiction to watching the Kardashians

Been anywhere strange? (country/place/bar/tourist attraction?!) 

I toured through Thailand, Vietnam and Cambodia when I was a student which was amazing. Desperate to go back to Vietnam actually.

Blow your own! … what do you excel at? Work or leisure 

Facial hair.

Quick fire, choose one option: 

  1. Coffee or tea – Coffee
  2. Book or film – film
  3. Cat or dog – dog
  4. Hot or cold – cold
  5. Salty or sweet – sweet
  6. Tattooed or not – not (yet…)
  7. Night out or night in – night in
  8. Email or meeting – email
  9. Teams calls: video call or audio? video
  10. Eating: al-desko, break room or break out altogether – al-desko
  11. Mountain or beach – mountain

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