Media & Marketing

Solutions for the Public and Private Sectors

We drive engagement and interaction with key stakeholders across the public and private sector. Offering a broad range of managed and measurable solutions, we support businesses that are looking for actionable outcomes from their marketing investments.

Our portfolio of digital services is designed to drive inbound enquiries, create content and raise awareness. Whilst we’re proud of the insight we’ll give you, we don’t hand it over and walk away. Everything we do is designed to work in tandem with your business. We’re open, collaborative and knowledgeable.

Market Engagement

Lead generation at the top of the funnel

Access to these communities is supported by a plethora of respected industry-aligned brands, as well as an in-house content and production unit comprising decades of experience. This allows us to create bespoke programmes of engagement that push the boundaries of expectation and help to drive innovation, building the future of digital marketing. We offer a range of push-based email marketing solutions, designed to drive engagement from buyers and stakeholders across both the public and private sector.

Promote

Turn suspects into prospects with our simple, effective approach to lead generation. Success is quick and easy to measure, through phone enquiries and high click-to-open ratios. Our intelligent data, purpose-built technology and knowledge will help you generate sales-ready leads via content consumption.

Generate actionable outcomes

Generate

Audience generation is where our intelligent use of data comes into its own. Identify your ‘ideal attendee’ and we can use our database to draw up a dream guest list. Before you know it, your event will be standing room only – whether they’re physical or virtual.

Put bums on seats

Research

By creating online surveys, you can interact with your target market. Learn all about the challenges being faced and how your company can address them. The results of the surveys will form the basis of thought pieces as well as individual sales leads.

Create fresh evidence-based content

Syndicate

If you already have something interesting to say, our brands can help you shout it from the rooftops. We’ll match your content to relevant news articles, putting it onto the screens of thousands of potential customers.

Maximise your readership

Live

Webinars are a great way to engage with your target audience. Whether you choose to broadcast live or use the pre-recorded footage in combination with a live Q & A session, we can suggest presenters and supply a host of supportive material.

Get in front of your audience

Ingenium

The UK’s largest and most accurate public sector contact database, containing every decision maker and influencer in granular detail. Purpose-built by marketers with a true understanding of the public sector, Ingenium helps to facilitate only the most actionable push-based response. At a moment’s notice, Ingenium can provide a detailed cross-section of any public sector audience. The gold standard in public sector contact data.

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Opus

The premier private sector contact database, containing only ‘mid-market’ and ‘enterprise’ scale UK registered companies. Built from the ground up, by applying the same philosophy of hand-researched accurate decision-maker data, Opus ensures we deliver parity to our customers that are interested in engaging other industries and market segments.

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Media

Presence, education and leads

We focus on presence, education and leads by offering a broad range of solutions designed to leverage community interaction, with carefully positioned media. Providing daily informative news and insight direct to our active subscriber base means we maintain a fresh and healthy open dialogue with our communities.

Our ambition is to educate through content, increase presence and visibility via display and drive direct responses through email, as well as offering the definitive supplier A – Z. We facilitate direct engagement with active subscribers throughout the supply chain.

Online

Utilise our specialist production resources to create content to support your business. Whether we’re creating bespoke client assets, populating microsites, executing video interviews or simply just coloring in, we can support your ambition to educate.

Create content to educate

Display

We offer a variety of advertising opportunities to directly address our community. Timings can range from as little as three-month to three-year terms and, unsurprisingly, we quantify success via impression reporting.

Increase presence and awareness through advertorial

Download

Turn suspects into prospects with our simple, effective approach to lead generation. Success is quick and easy to measure, through phone enquiries and high click-to-open ratios. Our intelligent data, purpose-built technology and knowledge will help you generate sales-ready leads via content consumption.

Generate actionable outcomes

Directory

Where do you go to look for reputable suppliers? We can help. Our directory includes a supplier profile that showcases your business, products and services over a 12-month minimum term.  As you’d expect, we quantify success through monthly impression-based reporting.

The definitive supplier A – Z

Construction Online

In existence for over twenty years, our UK Construction Online community provides an unrivalled opportunity to drive interaction from across the construction industry. We’re creative yet pragmatic and work hard to build relationships with all capital infrastructure projects, something that we’ve become adept at.

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Defence Online

Defence Online is one of the fastest-growing communities of key decision makers representing defence sector buyers and influencers within the Ministry of Defence, Prime Contractors and Industry. We provide up-to-date and informative news, insight and intelligence and offer a platform for your organisation to engage directly with a community of active members who are keen to enhance their knowledge and understanding of this ever-evolving marketplace.

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BiP Solutions Limited is a company registered in Scotland with Company Number SC086146 and VAT number 383030966 and having its registered office at Medius, 60 Pacific Quay, Glasgow, G51 1DZ.

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