Content Executive
BiP Solutions is looking for a Content Executive to support the planning, delivery, analysis and continuous improvement of B2B marketing campaigns — both across BiP’s own event brands and on behalf of the clients we deliver campaigns for. This is a varied role for someone organised, analytical and collaborative, with a genuine interest in campaign performance and in using digital and AI tools to improve how work is researched, planned, delivered and reported. AI capability is essential for this role We use AI tools daily, and you will be expected to do the same from day one. That means using them well: for content research and market scanning, for drafting and iterating campaign assets, for summarising complex procurement and policy material, and for speeding up reporting and analysis. Hands-on experience with Claude is strongly preferred; equivalent experience with comparable tools will be considered. Key responsibilities Plan, create, deliver and manage B2B marketing campaigns for internal stakeholders and external clients – across email, online and social media Use AI tools — Claude and similar — for content research, market scanning and first-draft creation, supporting engagement campaigns across the portfolio. Create or support content for internal and client campaigns, including assets linked to public sector themes, events, briefings, webinars and social media. Coordinate campaign scheduling, workflow tracking and project delivery through Monday.com, acting as a key platform lead and supporting wider business adoption. Produce campaign performance reports, analyse results and identify insights, trends and recommendations to improve engagement, lead generation and commercial outcomes. Liaise with multiple stakeholders, including clients, in support of overall performance delivery. Support the allocation and management of campaign work, ensuring activity is delivered through established processes and to agreed standards. Contribute to the development and improvement of campaign reporting, data processing, automation and workflow processes. Support the ongoing