About the Organisation
BiP Solutions specialise in high-profile conferences, exhibitions, and networking events that connect industry leaders with government stakeholders. Our mission is to foster collaboration and drive impactful dialogues between the public and private sectors.
Role Summary
The Social Media Manager / Executive will play a crucial role in enhancing BiP’s digital presence, driving engagement, and growing our audience across social media platforms. This role is responsible for developing and executing strategic social media campaigns that align with the organisation’s objectives and resonate with government stakeholders, industry influencers, and event participants.
Key Responsibilities
Social Media Strategy:
- Develop and implement a comprehensive social media strategy to support event promotion, brand awareness, and stakeholder engagement.
- Align social media efforts with the broader marketing and communication strategy, ensuring consistent messaging and branding.
Content Creation & Management:
- Create compelling content (text, graphics, video) tailored for B2G audiences across platforms including LinkedIn, Twitter, and YouTube.
- Schedule and manage posts, ensuring optimal timing and frequency for maximum engagement.
Community Engagement & Growth:
- Engage with followers, industry leaders, and government stakeholders by responding to comments and inquiries promptly.
- Develop strategies to grow social media followers and drive event registrations through targeted campaigns.
Campaign Performance & Analytics:
- Monitor and report on social media performance using analytics tools, providing insights on engagement metrics, audience growth, and campaign effectiveness.
- Adjust strategies based on data-driven insights to optimize reach and engagement.
Collaboration & Stakeholder Management:
- Collaborate with internal teams, including Event Coordinators, PR, and Content Marketing, to ensure cohesive messaging.
- Liaise with external partners, sponsors, and speakers to amplify event promotions.
Crisis Management & Compliance:
- Manage sensitive communications professionally and in line with government communication standards.
- Ensure all social media activities comply with data protection regulations and organisational policies.
Key Skills & Competencies
- Strategic Thinking: Ability to develop and implement effective social media strategies.
- Communication & Copywriting: Exceptional written and verbal communication skills tailored to B2G audiences.
- Analytical Skills: Proficiency in social media analytics and data interpretation to inform decisions.
- Creativity: Innovative approach to content creation and campaign execution.
- Stakeholder Engagement: Experience in managing communication with high-level stakeholders and industry influencers.
- Project Management: Strong organisational skills to manage multiple campaigns and deadlines simultaneously.
Qualifications & Experience
- Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
- Minimum 3-5 years of experience in social media management, preferably in a B2B or B2G environment.
- Proven track record of driving engagement and growing social media communities.
- Experience with social media management tools and analytics platforms (e.g., Google Analytics, LinkedIn Analytics).
- Knowledge of government communications and public sector engagement is highly desirable.
What’s on Offer
- Contributory pension scheme
- 22 days + 8 Bank Holidays (increasing with service)
- Birthday off
- Health cash plan
- On-site parking
- Access to OVO Hydro Club
- Discount on Gym Membership
- Quarterly social nights and an annual awards night