BiP Solutions’ expansion plans continue with Ingenium IDS acquisition

PartnershipLogosGlasgow-based BiP Solutions has today acquired data marketing experts Ingenium IDS Ltd. This acquisition is a perfect match for BiP which, for more than 30 years, has led the way in helping the public and private sectors work together. Ingenium IDS is a leading provider of advanced data marketing services including lead generation, content creation, data, surveys and online events that help deliver the right messages, to the right people, at the right time.

This latest acquisition, following its purchase of Promark Media in 2015, further strengthens BiP’s leading position as a provider of services that create value for buyers and suppliers at every stage of the supply chain.

CEO of BiP Solutions, Simon Burges, said: “This is an important step for the BiP Group and is a clear demonstration of our ongoing commitment to invest in and grow the business. Ingenium IDS has developed a fantastic range of innovative products and services that through this strategic acquisition will provide many benefits to the BiP Group and its customers. It’s a perfect fit and I am delighted to welcome their staff and senior management team into the BiP family.”

Director of Ingenium IDS, David Cross, said: “We are proud of what we have achieved over the last ten years in helping our clients to secure meaningful long-term business across the public sector, which started as a result of a marketing campaign initiated by ourselves. We are excited to join the BiP Group of companies which will allow us to grow and innovate to achieve outstanding results for our current and future clients.”

Since 2005 Ingenium IDS has helped companies to successfully market and generate demand for their products and services into different parts of the public sector, including Central and Local Government, Healthcare and Education. More recently they have extended their reach into the enterprise private sector space. Ingenium IDS addresses the challenges faced by sales and marketing departments to identify key organisations and stakeholders and to use tailored digital communications as a platform for demand creation.

Their services include:

  • Audience Generation for Events
  • Driving Whitepaper/Case Study Downloads
  • Independent Online Surveys
  • CRM Database Audit, Cleanse and Append

Ingenium IDS achieves outstanding results for its clients with a focus on transparent and measurable outcomes.

Contact Details:

Kenny Brogan

Head of Marketing

BiP Solutions

E – kenny.brogan@bipsolutions.com

T – 0141 270 7613

Share This Post

More To Explore
Blogs

Spotlight on…Fraser Haddow

This month’s spotlight turns to our IT operations and development department with Fraser Haddow.  In what capacity did you join BiP? What role did you start in and what role do you have now? I joined BiP in the role of Scrum Master, but have recently transitioned to Platform Success Manager. Whattakes up the most amount of your time in your day-to-day?  Azure DevOps! It’s the platform that allows us to track progress on our product development and keep track of any issues, so it’s use forms a large part of the role. What do you like most about your job?  I like seeing a product improvement travel through all the stages from idea to implementation and then deployment, overseeing the journey to completion provides a great sense of satisfaction. What do you like most about working at BiP?  I like interacting with lots of people that span multiple departments and roles, this keeps things interesting, and it always helps to see things from other people’s perspectives. What does a great day at work look like? It always starts with coffee – then a day with a few meetings (not too little or too many!) and some time to get some work done. Ideally, right now a good day also involves bugs being closed and no new ones being opened. Do you have any unusual hobbies? I’m a big movie nerd and am very into low budget/indie horror which is maybe unusual! Music wise, I also am very into death metal and New York hardcore which is a little unusual. Been anywhere strange? (country/place/bar/tourist attraction?!) The most fascinating place I’ve been is a city called Varanasi in India – would recommend to anyone, it’s super interesting. Blow your own! … what do you excel at? Work or leisure I like to think I’m quite good at guitar and drums. Work wise – I think I’m pretty good at being organised, but my colleagues can tell you if that’s true or not! Quick fire:  Coffee or tea – Coffee Book or film – Film Cat or dog – Dog (I have a Spanish greyhound) Hot or cold – Hot Salty or sweet – Salty Tattooed or not – Not Night out or night in – Night in  Email or meeting – Depends on how many other meetings are on! Teams calls: video call or audio? – Video Eating: al-desko, break room or break out altogether – Usually al-desko Mountain or beach – Beach

Vicky Maggiani 19th July 2023
Blogs

Spotlight on…David Stewart

This month’s spotlight falls on our BI Sales Division and David Stewart. A relatively new member of the team he has been at the company for just over a year, joining in May 2022 as a Business Development Manager for Tracker. Thanks for joining me, David. How are you enjoying life at BiP? I really like it, even though it’s taken a while to get to grips with B2B. I came from B2C, so I‘d never done business sales before, but the rewards are starting to come through. I managed to do 175% of my target last month and I’m on track for target this month – if everything goes to plan! What did you do before coming to BiP? I had a seven-year career at EE, starting as a part time sales advisor through to managing a couple of shops and being a sales manager for them. And what would you like to be in the future is there a dream job or a dream position? Aspirational goals? I’d love to get to director level at some point within a company. So be that Sales Director, Operations Director, that’s my goal What takes up the most of your day-to-day? Most of my day is genuine client interaction, customer interaction and reaching out to new prospects. Understanding what their challenges and struggles are to work with the public sector. And what sort of challenges do your customers have? what sort of challenges can you help solve for them? The challenges I’m hearing are that they don’t understand how to build the relationships with the public sector buyer before the tenders are published. They need to get in there as early as possible, to develop these relationships and we really are making a difference to their business because they’re not just running a tender, we’re helping them build a relationship for future business. It’s actually good to know you’re making a difference to somebody when you’re selling something. Do you prefer to be Working from Home or in the office? I like being in the office. I like having an atmosphere around me and the support network, your manager and your teammates. I’ve always thrived off a good atmosphere, so I prefer to be in the office than work from home. Are there any sort of changes or initiatives you’d like to implement into BiP? I ran a couple of charitable events at EE before, Charity 11 aside football matches and things like that. There’s a lot of buildings around, there’s the BBC, The Village hotel, big corporations, big businesses that I don’t see any reason why they wouldn’t want to get involved in charity stuff like this. It’d be great to implement something like that. What the biggest challenges you have in your role? Managing customer timelines and managing my own pipeline. That’s the hardest part of this job. Not knowing when something’s going to come in and when something’s pulled out from under you. My colleagues and my manager Chris help me regularly with this and are extremely supportive. What do you like most about your job? The interaction with people, I’m a big people person. I really enjoy speaking to people in different industries, different businesses and just learning more about what they’re doing for two reasons. It builds up my knowledge of the market in general and lets me understand what businesses are really struggling with. Speaking to people and making a difference is the thing that makes a big difference to me. Speaking to someone about the challenges they’re having, and if I can genuinely fix it for them, that’s what I like most. What do you like most about working at BiP? The culture is very good so far and very much gives back as well and looks after its employees. The support and the culture in the business to make sure everyone succeeds is incredible. What does a great day at work look like? A great day looks like this: seeing my name up in that sales board a few times on one day. As soon as a deal comes in, but also coming in to a reasonably filled diary. Do you have any unusual hobbies? I’m a very keen badminton player. I’ve been playing for years competitively. I had my own deejaying business for a couple of years as well. Quick fire. Coffee or tea – Coffee Book or film – film Cat or Dog – Dog, I have a dog. Hot or cold – I prefer being cold Salty or sweet – Sweet Tattooed or not – tattooed Night out or night in – Night out. E-mail or meeting – Meeting Teams call video or audio – Video, always video. Lunchtime: Al-desko, break room or break out altogether – Break out altogether, I like sitting in the breakout zones. Mountain or beach – Beach

Vicky Maggiani 23rd June 2023

Do You Want To Boost Your Business?

drop us a line and keep in touch

Contact Us