Head of Creative Services

Posted On: 7th October 2021

BiP Solutions are excited to bring to market the new role of Head of Creative Services. Based out of our Salford office, and reporting directly into the Content, Research & Communications Director, this is a newly created role to support our future growth plans.

The Role

Leading a dynamic in-house team of content creators, researchers and designers, you will be responsible for the delivery of high quality assets; servicing both BiP’s external clients and its own marketing needs. Creative and with a commercial outlook and strong service orientation, you will be passionate about exceeding client expectations and driving their success.

The role has two core purposes –

(1) to ensure a consistently high level of client service delivery for assets created (including areas such as quality, consistency and campaign effectiveness/results)

(2) to lead on the development of new types of content marketing assets that will help our clients, and ourselves, achieve increased success.

You will work in close collaboration with our Head of Marketing Services, Head of Media and Marketing Sales and other stakeholders across the business; engaging directly with clients where required.

Key Responsibilities

  • Lead and inspire a multi-skilled digital content marketing team; comprising content asset creation, research, quality control and multi-media design
  • Maintain strong governance on outstanding service delivery and the robustness of processes, productivity, reporting and communications
  • Ownership of campaign management performance
  • Responsible for the overall execution and quality of digital content marketing assets, in line with overall digital content marketing strategy
  • Constantly review what content and campaigns work best for our clients, through demonstrating a deep understanding of analytics and reporting metrics
  • Identify and implement new digital content marketing approaches and platforms, which can deliver results for both BiP and BiP customers
  • Oversee all content initiatives across multiple platforms and formats, ensuring all content produced is on brand, consistent in terms of style, quality, and tone of voice, and optimised for search and user experience
  • Lead from the front of generating quality and appropriate content creation
  • Build and maintain close working relationships with colleagues from key functions across the business
  • Actively support the professional development of all direct reports through a combination of structured development (Personal Development Plans) combined with ‘on-the-job’ coaching and mentoring

 About You

We are looking to attract the best talent and as a member of our senior management team you will be able to demonstrate: –

  • Ability to lead and inspire a high-performing team within a creative and commercial environment
  • Experience of delivering outstanding client service – from project inception through to reporting
  • Strong analytical skills and understanding of digital content marketing performance metrics
  • Highly organised with strong project management skills and ability to deliver against commercial deadlines
  • Technically proficient with a strong understanding of digital content marketing solutions
  • Ability to create compelling content marketing – leading by example where required
  • High quality orientation, with strong attention to detail
  • Commercial mindset
  • Able to communicate with authenticity to external and internal stakeholders
  • Willingness to embrace change and to adapt new strategies
  • Ability to manage upwards and downwards
  • Innovative and problem solver; solution focussed
  • Strong influencer with the ability to build relationships with stakeholders across the business


  • Competitive salary band
  • Contributory pension scheme
  • Annual company performance bonus
  • 30 days annual leave (increasing with length of service)
  • Investment into personal development
  • Health cash plan
  • Flexibility with working hours
  • On-site parking
  • Quarterly social nights and an annual awards night

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