BiP Solutions’ expansion plans continue with Ingenium IDS acquisition
Monday August 8th, 2016
Glasgow-based BiP Solutions has today acquired data marketing experts Ingenium IDS Ltd. This acquisition is a perfect match for BiP which, for more than 30 years, has led the way in helping the public and private sectors work together. Ingenium IDS is a leading provider of advanced data marketing services including lead generation, content creation, data, surveys and online events that help deliver the right messages, to the right people, at the right time.
This latest acquisition, following its purchase of Promark Media in 2015, further strengthens BiP’s leading position as a provider of services that create value for buyers and suppliers at every stage of the supply chain.
CEO of BiP Solutions, Simon Burges, said: “This is an important step for the BiP Group and is a clear demonstration of our ongoing commitment to invest in and grow the business. Ingenium IDS has developed a fantastic range of innovative products and services that through this strategic acquisition will provide many benefits to the BiP Group and its customers. It’s a perfect fit and I am delighted to welcome their staff and senior management team into the BiP family.”
Director of Ingenium IDS, David Cross, said: “We are proud of what we have achieved over the last ten years in helping our clients to secure meaningful long-term business across the public sector, which started as a result of a marketing campaign initiated by ourselves. We are excited to join the BiP Group of companies which will allow us to grow and innovate to achieve outstanding results for our current and future clients.”
Since 2005 Ingenium IDS has helped companies to successfully market and generate demand for their products and services into different parts of the public sector, including Central and Local Government, Healthcare and Education. More recently they have extended their reach into the enterprise private sector space. Ingenium IDS addresses the challenges faced by sales and marketing departments to identify key organisations and stakeholders and to use tailored digital communications as a platform for demand creation.
Their services include:
- Audience Generation for Events
- Driving Whitepaper/Case Study Downloads
- Independent Online Surveys
- CRM Database Audit, Cleanse and Append
Ingenium IDS achieves outstanding results for its clients with a focus on transparent and measurable outcomes.
Head of Marketing
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